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Customer centricity: the new Copernican revolution

Some 450 years ago, Nicolaus Copernicus concluded that the Sun (not the Earth) is at the center of our solar…

Unfolding the innovation DNA: PILOT

In our Innovation series, we endeavored to unpack the DNA characteristics of Innovation. We started with Friction, explored the role…

Unfolding the innovation DNA: PASSION

In our previous blogpost, we discussed the first tier of the innovation model, Friction – the unmet need that inspires…

Unfolding the innovation DNA: FRICTION

Are you familiar with the English proverb ‘Necessity is the mother of invention’? In simple terms, it means that we…

Innovation's David vs Goliath

Disruptive newcomers are threatening incumbents Innovation. Disruption. Some may think these terms are interchangeable. For instance, if you were to…

Onboarding creative crowdsourcing leader eÿeka

We’re excited to share we’re gearing up a new partner in the InSites Consulting family…! Meet eÿeka (pronounced “Eye –…

IIeX Europe 2019: The 6 features of the future market researcher

IIex, the international insight innovation community, set up camp in Amsterdam in February this year to host its annual European…

InSites Consulting launches research automation tool Fluent

With research automation on the rise, we’re excited to announce the release of our proprietary research automation software, Fluent, an…

There is a sonic branding revolution going on and you are not ready for it

Ever since the Amazon Echo’s exponential rise to popularity in 2016, smart speakers have been the coolest new applications, on…

Bots take over the heavy lifting

How bots can be used for qualitative moderation. Some say the artificial intelligence (AI) revolution will change the world for…

Take-aways from our ESOMAR Research Shark Tank

Last September at ESOMAR (the global market research association) Congress 2018 in Berlin, we (myself and Annelies Verhaeghe, Head of…

InSites Consulting bolsters African footprint

Only one month ago we announced we’re accelerating our global growth ambitions with onboarding Mentha Capital, a private equity firm….