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Think outside the box, in the year of the ox

Think outside the box in the year of the ox

At times like these, it is important that brands strive to put consumers first, connecting and collaborating with them continuously….

Neighbourly Networks

Defining the post-2020 consumer in South Africa

A ‘trend’ is essentially a behaviour that consumers express when they navigate the world at one moment, in a particular…

Unapologetic activism

The rise and rise of Unapologetic Activism in Australia

Cricket Australia drops the Big Bash’s association with Australia Day. Eddie McGuire resigns as Collingwood Football Club President. Australian news…

Disentangling taboos

Taboos, Resilience and Activism: defining the post-2020 UK consumer

In our latest proprietary study, we identified 14 consumer trends; this is new and visible consumer behaviour, through qualitative exploration…

2021 Culture + Trends report: Happiness Reset

La differ-France : comment le consommateur français post-2020 se distingue

Il y a quelques semaines, nous avons présenté la dernière étude de notre équipe Culture + Trends; durant ce webinar,…

Meet the 90, the 9 and the 1

Not all consumers are alike – meet ‘the 90’, ‘the 9’, and ‘the 1’

Have you ever consulted Wikipedia? You probably did. But have you ever created or adapted a page on the world’s largest reference website? Your answer is probably “no” which is not surprising; only less than 1% of the 1.7 billion unique visitors a month are active contributors.

InSites Consulting expands Asian footprint with the acquisition of Taiwan-based Answer

Expanding our Asian footprint with the acquisition of Taiwan-based Answer

One year after the acquisition of ABN Impact, we’re thrilled to announce our second acquisition in the Asian region with…

Trend Report 2021: Happiness Reset

Marking the beginning of a new decade, 2020 has resulted in a re-evaluation of our lives, our futures and the…

2021 Culture + Trends report

Defining the post-2020 consumer – a trend report

We’re excited to announce the launch of our 2021 Culture + Trends Report: Happiness Reset. In it, we identify 14 consumer trends that define the post-2020 consumer based on a three-part proprietary study conducted in December 2020. Entitled Happiness Reset, the report analyses how the events of 2020 have shaped how consumers seek and attain happiness.

Keeping up with consumers through online communities

Keeping up with consumers through online communities

COVID-19 has now been around for much longer than any of us would have hoped or expected. Whilst in China…

The new fast fish of Asian wealth

In a matter of weeks, even days, the global pandemic changed the lives of millions of people. To stay relevant…

Var x Sonic Branding - a podcast by InSites Consulting

Var x Sonic Branding [podcast]

What does your brand sound like? Our previous podcast episode talked about distinctive assets, those brand identifiers that are easily…