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2021 Culture + Trends report

Defining the post-2020 consumer – a trend report

We’re excited to announce the launch of our 2021 Culture + Trends Report: Happiness Reset. In it, we identify 14 consumer trends that define the post-2020 consumer based on a three-part proprietary study conducted in December 2020. Entitled Happiness Reset, the report analyses how the events of 2020 have shaped how consumers seek and attain happiness.

How making no compromise can help retail survive

A tailwind. An accelerator. A game-changer. However you think of the global pandemic, it has changed the lives of millions…

How sustainable is sustainability for brands in Australia post-COVID-19?

Buycotting on the rise for Australian consumers

Today, 25% of Australians report that they have boycotted a brand for sustainability reasons, compared to 14% just over twelve…

Focus on health shaping mobility trends

How the focus on health is shaping today’s mobility trends

For a long time, citizens and smart mobility providers have prioritized the human need for productivity – getting from A…

How brands are shaping consumers’ DIY routines

Baking bread, experimenting with home-made skin care, or cultivating an (indoor) garden. What do-it-yourself (DIY) projects did you take on…

How brands inject ‘soulidarity’ in a post-lockdown society

How brands inject ‘soulidarity’ in a post-lockdown society

From the 8 PM clapping in support of all healthcare workers to local initiatives helping elderly neighbors with shopping for…

Prioritizing well-being in a post-lockdown world

Prioritizing well-being in a post-lockdown world

The world has been in simultaneous reset mode. COVID-19 has disrupted our everyday routines and rituals, leading to a time…

Post-lockdown resolutions

The Day After: which COVID-19 habits will stick?

Research has shown that adopting a new habit takes an average of 66 days. With the current forced lockdown disrupting…

Clean is the new Green

Is Clean the new Green?

Since the start of the lockdown, we have been engaging deeply with 102 consumers from 13 countries in a COVID-19…

Consumers Unmasked - Insights into an evolving COVID-19 reality

Consumers Unmasked

Insights into an evolving COVID-19 reality. In times of crisis, more than ever, consumers expect brands to listen and adapt…

The rise of enochlophobia and what this trend means for your brand

From shopping and self-care to media consumption and entertainment, the current pandemic touches upon every aspect of consumers’ lives and…

How brands can engage NextGen consumers

Welcome to the dawn of a new generation of consumers. In today’s post-truth society, change comes rapidly and unexpectedly. The…