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Exploring the role of AI in retail healthcare

Exploring the role of AI in retail healthcare

Artificial Intelligence (AI) in market research; is it a new trend, overrated or a game changer? In recent years, every…

How the rise of e-commerce during the pandemic is fueling ‘liquid expectations’

According to IBM’s Retail Index, COVID-19 has accelerated e-commerce adoption by five years. As many consumers turned to online shopping…

Back to the Future with Jarrad Dunning (Bankwest)

Brands and consumers alike are going through times of turmoil, challenging research and insights professionals to rethink their long-established practices…

Bothism

The rise of ‘bothism’ and what that means for your brand

In the current digital era, with 24/7 access to a global offering, the world has become our playground. With one…

From Consumer Intelligence to Consumer Intuition

From consumer intelligence to consumer centricity

We see many brands pivoting their offering to stay relevant in these times of crisis. Red Roof hotels is offering…

Back to the Future with Tanya Laidlaw (Philips)

In a matter of weeks, even days, COVID-19 completely changed the way we work, shop, socialize and travel. To keep…

Gray (rhino) is the new Black (swan)

To make sense of these unprecedented circumstances, many have started to refer to the pandemic as a ‘Black Swan’, a…

The Business Value of Insights - ESOMAR report

The Business Value of Insights

According to the C-suite, ‘customer insight’ is the number 1 capability required by businesses in a world that is changing…

Back to the Future with Christine Schapdryver (Aveo)

The current pandemic has not only marked consumers and brands, it also challenged research and insights professional to rethink current…

Back to the Future with Sarah Ryan (The Arnott’s Group)

In this pandemic reality, research and insights professionals are challenged to rethink their long-standing practices and approaches. Are pre-corona insights…

Community research your way, at your pace

Community research your way, at your pace

Like most businesses in the UK, our office doors have been closed for the last few months, forcing us to…

Back to the Future with Walter Li (Cathay Pacific Airways)

COVID-19 has changed everyday life in ways that were unthinkable before; it has also challenged research and insights professionals to…