Blog

Why you need an insight infrastructure & culture

In our previous post we talked about the need to align stakeholders within the language of insights and embed consumer…

How insight activation requires a change in people’s hearts & minds

Fighting the casinofication of market research – more specifically the research users’ feeling of having only a 50% chance of…

3 steps to increase your return on insights today

Marketing research is in a casino situation, where the feeling exists that half the money put on the table for…

Why insights should be(come) your company language

As consumer insights professionals (aka insight leaders) we have the sometimes-arduous task of providing provocation and inspiration to our business…

The 3 futures of market research

2 days, 81 presentations, 135 speakers and over 700 market research professionals. Those were the ingredients for yet another successful…

Bring back the edge in a world in turmoil

As published in Research World Magazine, the February 2018 issue. The world is in turmoil: politically, economically, socially, technically. While change and…

Marketers are data drunk

As published in Research World Magazine by ESOMAR in October 2017. Over the past few months I have had the…

Condé Nast Performance Labs takes versatile research to the next level with InSites Consulting

Find out how audience insights can drive cross-brand advertising partnerships, inform business and marketing strategies, and support content production. We…

Irritating (buzz)words

As published in Clou Magazine on Friday January 19, 2018. Gender-neutral, which refers to a lack of distinction between genders, has…

Back to school with our Insight Academy

PART 4 – MAKING IT ALL COUNT This is the final part in a four-part series of mini-blogs around our…

The state of market research: keep and gain relevance

As published in Research World – September 2017 issue. One may feel overpowered and dazzled looking at what is going…

Back to school with our Insight Academy

Module 3 – THE HUNT FOR THE GOLDEN TICKET This is the third in a four-part series of mini-blogs around…