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Podcast: Tom De Ruyck interviewed by the American Marketing Association

Tom De Ruyck talking about the ‘why’ and ‘how’ of InSites Research Communities in 5 minutes. Yes, he can! 😉 Yesterday…

Smartees

Research Communities Smartees at #insites

Last Thursday at our head office in Ghent, we organized a Smartees about research communities. The day had a double…

Festival of NewMR: Co-creation through conversation

Last week the recordings of the Festival of NewMR were released. Missed the festival and Tom’s presentation on co-creation communities?…

Getting ready for our US office

Last week I was in New York, USA. In preparation for opening our new office in the Big Apple –…

Smartees

Join our Communities Smartees

Are you ready to join the conversation? Join our Communities Smartees on Thursday 16 June in our Ghent office. This…

Add some fun and gamify your research!

You must have heard about the new buzzword…Gamification! It has been infiltrating different departments within the organization already such as…

Engage, Inspire, Act

Great companies understand the importance of consumer and market insights when it comes to outperforming the rest. Superiority in learning…

How digital can your life be…!

On April 21, SM@RT (Starting Marketing and Research Talents) an initiative of MOA (the Dutch Marketing Research Association), organizes their…

Capturing emotions and buzz in concept screening

Last month I attended the MRS New Product Research Conference in London. It’s been a while since I spotted a…

The Darkside to Crowdsourcing in Online Research Communities

CASRO, the Council of American Survey Research Organizations communicated their preliminary program for the CASRO Technology Conference this week. For…

Community Manager

Casebook me & learn about a job with a future

‘Community manager’ is the job of the future. At least, that’s what this blog post of Jobat says (in Dutch)….

Unilever brings Ben & Jerry’s consumers into the boardroom

Over the past years, stimulated by the rise of social media, ‘conversational marketing’ techniques have gained tremendous importance. Lots of…