German market hungry for innovative marketing research solutions
Our Düsseldorf team is celebrating a very successful first year in the German market. Under the leadership of Anita Peerdeman,…
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Mentha Capital supports InSites Consulting in global growth ambitions
We’re proud to announce that we’ll be teaming up with Mentha Capital to further support and accelerate our global growth…
Destination inspiration? TAKE A WAY!
Enjoying summer already? Whether it is filled with vacation, stay-cation or no-cation, we’re here to TAKE YOU AWAY to boost…
The power of the big head: why you should not go down the variety lane
In this day and age, we hear more and more about the importance of innovation and how consumers are seeking…
Video, the key to insight activation
Insights are the way forward for a company to bring value to the consumer. But having strong consumer insights doesn’t…
Do faces speak louder than words?
The use of facial recognition in advertising research. As published in the June-July 2018 edition of the Australian Market and Social…
The state of e-commerce in Belgium
Since 2011, Comeos and InSites Consulting have monitored the Belgian e-commerce landscape. This study has been the reference in its…
Proactive Consumer Insight Management
Insight activation is on many consumer insight managers’ agenda, with insights forming the core ingredient for decision-making throughout the business….
What is your Customer Centricity score?
As part of our Insight Academy we discussed a generic framework for creating a business that is ‘Customer-Centric’ versus more…
The era of averages is over
The life expectancy of humans is increasing year after year, yet that of brands and companies is declining at an…
Mighty easy to escape the commodity magnet?
As published in MarketingTribune on May 1, 2018. In 1992, Rangan and Bowman wrote their Harvard Business Review article on…
What researchers can learn from bartenders
How mixing measures can create the ultimate cocktail to fuel research needs. As published in the April-May 2018 edition of…