Video, the key to insight activation
Insights are the way forward for a company to bring value to the consumer. But having strong consumer insights doesn’t…
Blog
Do faces speak louder than words?
The use of facial recognition in advertising research. As published in the June-July 2018 edition of the Australian Market and Social…
The state of e-commerce in Belgium
Since 2011, Comeos and InSites Consulting have monitored the Belgian e-commerce landscape. This study has been the reference in its…
Proactive Consumer Insight Management
Insight activation is on many consumer insight managers’ agenda, with insights forming the core ingredient for decision-making throughout the business….
What is your Customer Centricity score?
As part of our Insight Academy we discussed a generic framework for creating a business that is ‘Customer-Centric’ versus more…
The era of averages is over
The life expectancy of humans is increasing year after year, yet that of brands and companies is declining at an…
Mighty easy to escape the commodity magnet?
As published in MarketingTribune on May 1, 2018. In 1992, Rangan and Bowman wrote their Harvard Business Review article on…
What researchers can learn from bartenders
How mixing measures can create the ultimate cocktail to fuel research needs. As published in the April-May 2018 edition of…
Why you need an insight infrastructure & culture
In our previous post we talked about the need to align stakeholders within the language of insights and embed consumer…
Time to fuel up: key take-aways from Medialaan’s Fuel event
On Thursday April 19, Medialaan hosted the second edition of FUEL, an event with the ambitious promise to put you…
How insight activation requires a change in people’s hearts & minds
Fighting the casinofication of market research – more specifically the research users’ feeling of having only a 50% chance of…
The shifting marketing (research) reality: from scarcity to abundance
We live in an age where information is more accessible than ever before. In the past, information was a scarce…