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Meet-‘the-1-the-creative-consumers

Meet ‘the 1’: the creative consumer

“Creativity isn’t a luxury, it’s a necessity!” , says Duncan Wardle. With these words, the former Walt Disney Company’s Head of Creativity & Innovation argues that creativity can give companies a competitive edge. He refers to tech giant Apple as an example; this brand became a synonym for creativity; it also dominated BCG’s top 50 list of most innovative companies for the last 15 years.

Post-COVID Consumer Trends in Travel & Tourism

Post-COVID Consumer Trends in Travel & Tourism

The global pandemic has significantly impacted the travel & tourism industry; but there is a light at the end of the tunnel. We explore the key trends that are most relevant in the travel & tourism sector; they are all anchored around universal drivers of happiness.

SkyTeam x Experience Marketing - podcast

SkyTeam x Experience Marketing [podcast]

When we think about brands, we generally think about whatever it is they sell. Apple sells phones and computers, Disney sells entertainment, McDonald’s sells fast food. There is a key aspect to each that is incredibly important to what they sell; but it is far less tangible: experience.

Meet-‘the-9-the-leading-edge-consumers

Meet ‘the 9’: the leading-edge consumers

All of us everyday consumers can share our everyday needs and frictions; but only a limited number of people can signal ‘things to come’, thereby curating the future. Those are the ones living on the edge – heavy users, trendsetters or early-adopters; they know precisely what is hot and next in a particular area.

You are not your consumer

You are not your consumer

Any idea what the ‘Facebook Phone’, the ‘Microsoft Band’ and ‘Apple’s butterfly keyboard’ have in common? No, it has nothing to do with technology; all three products failed, with ‘a misfit with the market’ as most cited reason.

Wie verändert sich die Welt weiterhin in 2021?

Wie verändert sich die Welt weiterhin in 2021?

Die Welt hat sich verändert durch Covid-19 und anderen Faktoren. Wir fragen uns alle, wie verändert sich die Welt weiterhin in 2021? Um dies herauszufinden, haben wir eine globale Studie in 16 Ländern durchgeführt, um die Trends für 2021 zu prognostizieren. Anhand qualitativen und quantitativen Studien (mit über 1000 Teilnehmern pro Markt), konnten insgesamt 14 globale Trends identifiziert werden.

Think outside the box, in the year of the ox

Think outside the box in the year of the ox

At times like these, it is important that brands strive to put consumers first, connecting and collaborating with them continuously….

Neighbourly Networks

Defining the post-2020 consumer in South Africa

A ‘trend’ is essentially a behaviour that consumers express when they navigate the world at one moment, in a particular…

Unapologetic activism

The rise and rise of Unapologetic Activism in Australia

Cricket Australia drops the Big Bash’s association with Australia Day. Eddie McGuire resigns as Collingwood Football Club President. Australian news…

Disentangling taboos

Taboos, Resilience and Activism: defining the post-2020 UK consumer

In our latest proprietary study, we identified 14 consumer trends; this is new and visible consumer behaviour, through qualitative exploration…

2021 Culture + Trends report: Happiness Reset

La differ-France : comment le consommateur français post-2020 se distingue

Il y a quelques semaines, nous avons présenté la dernière étude de notre équipe Culture + Trends; durant ce webinar,…

Meet the 90, the 9 and the 1

Not all consumers are alike – meet ‘the 90’, ‘the 9’, and ‘the 1’

Have you ever consulted Wikipedia? You probably did. But have you ever created or adapted a page on the world’s largest reference website? Your answer is probably “no” which is not surprising; only less than 1% of the 1.7 billion unique visitors a month are active contributors.