Blog

Destination inspiration? TAKE A WAY!

Enjoying summer already? Whether it is filled with vacation, stay-cation or no-cation, we’re here to TAKE YOU AWAY to boost…

The power of the big head: why you should not go down the variety lane

In this day and age, we hear more and more about the importance of innovation and how consumers are seeking…

Video, the key to insight activation

Insights are the way forward for a company to bring value to the consumer. But having strong consumer insights doesn’t…

Do faces speak louder than words?

The use of facial recognition in advertising research. As published in the June-July 2018 edition of the Australian Market and Social…

The state of e-commerce in Belgium

Since 2011, Comeos and InSites Consulting have monitored the Belgian e-commerce landscape. This study has been the reference in its…

Proactive Consumer Insight Management

Insight activation is on many consumer insight managers’ agenda, with insights forming the core ingredient for decision-making throughout the business….

What is your Customer Centricity score?

As part of our Insight Academy we discussed a generic framework for creating a business that is ‘Customer-Centric’ versus more…

The era of averages is over

The life expectancy of humans is increasing year after year, yet that of brands and companies is declining at an…

Mighty easy to escape the commodity magnet?

As published in MarketingTribune on May 1, 2018. In 1992, Rangan and Bowman wrote their Harvard Business Review article on…

What researchers can learn from bartenders

How mixing measures can create the ultimate cocktail to fuel research needs. As published in the April-May 2018 edition of…

Why you need an insight infrastructure & culture

In our previous post we talked about the need to align stakeholders within the language of insights and embed consumer…

Time to fuel up: key take-aways from Medialaan’s Fuel event

On Thursday April 19, Medialaan hosted the second edition of FUEL, an event with the ambitious promise to put you…