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Those f**king YOLOs!

Those f**king YOLOs!

As published on How Cool Brands Stay Hot on October 15, 2014. Today’s twenty-somethings. They have already had many labels:…

What young people add to ads

What young people add to ads

As published on How Cool Brands Stay Hot on June 19, 2014. On June 5, Viacom gathered the best of…

Five paradoxical consumer trends

5 Paradoxical Consumer Trends

As published on How Cool Brands Stay Hot on Thursday June 12, 2014. Early 2014, five trend watchers teamed up…

Sharing

I share, therefore I exist

As published on How Cool Brands Stay Hot on March 14, 2014. On Thursday February 13th the annual MWG Congress…

Millennials smartphones

Millennials & Social Media: Smart facts on smartphones, apps & m-commerce [infographic]

As published on How Cool Brands Stay Hot on February 27, 2014. Did you know that, on average, 60% of…

Generation Z - The age of the community

What comes after Generation Y? The Age of the Community

Some call them the I-generation, others call them pluralists, post-gen and even generation Wii. To put it simply, they are…

Brand expectations on social media

Millennials & Social Media: Brand expectations on social media [infographic]

As published on How Cool Brands Stay Hot on January 23, 2014. Did you know that, on average, GenYers follow…

ARF Thought Leader Series

How to engage with Millennials?

Join our US team on Tuesday November 5, 2013 in New York for an ARF Thought Leader session on Engaging Millennials. Generation Y…

Youth100

Become a better youth marketer through co-creation with young people

Join Joeri Van den Bergh (Gen Y expert & co-author of How Cool Brands Stay Hot) and Maarten Lagae (Senior…

Thank you

A big thank you!

The first edition of ‘How Cool Brands Stay Hot: Branding to Generation Y’ is now a bit over 2 years…

Overinvestment social media

Do companies overinvest in their presence on social media?

A mere 4% of all Americans aged 15 to 25 thinks that a brand page on Facebook is a credible…

Generation WHY

Generation (wh)Y?

As published on MarketingTribune on December 14, 2012. ‘Generation Y’: they are now aged 13 to 29, most of them…