Blog

Back to the Future with Tiina Raikko

The current pandemic has not only marked consumers and brands, it also challenged research and insights professionals to rethink current…

Myth-busting – The case for online insight communities in France

According to ESOMAR, the World Association for Opinion and Marketing Research, the online community market represents nearly a billion dollars…

Facing 2030 - lessons for the future

Facing 2030 – Lessons for the future

Mark Ritson loves to make a headline. As he confessed, “when you sell yourself, you need to come out with…

A penny for your thoughts - Episode 4

The Creativity Gap [podcast]

There’s one skill that is sought out by employers more than any other. It’s a skill that companies feel they…

Key learnings on size and composition of online research communities

Online research communities have become a common methodology over the past 10 years. Many agencies have embraced this digital way…

Mocule 4 Insight Academy - Using insights

From relevant to hyper-relevant: insights at the core of your business through the Insight Academy

Companies these days are exposed to a multitude of new business models; IKEA is experimenting with furniture subscriptions; online marketplaces…

4 ways for research to leave the twilight zone in 2020

2020, a pivotal year which has set its time mark on many business strategies and plans over the past years….

Four consumer insights trends

When we started a market research agency with a 100% digital focus back in 1997, many thought we were crazy….

How insight departments deal with change, while fundamentally things remain the same

With shifting sources of competitive advantage, urbanization leading to new mindsets, behaviors and economies, advanced tech-connected living, the world around…

IIeX Europe 2019: The 6 features of the future market researcher

IIex, the international insight innovation community, set up camp in Amsterdam for its annual European event. A rich diversity of…

Research automation tool Fluent

InSites Consulting launches research automation tool Fluent

With research automation on the rise, we’re excited to announce the release of our proprietary research automation software, Fluent, an…

Bots take over the heaving lifting

Bots take over the heavy lifting

How bots can be used for qualitative moderation. Some say the artificial intelligence (AI) revolution will change the world for…