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Market Research Trends for Today, Tomorrow & the Day after Tomorrow

What is buzzing in marketing research? Which trends are being taken forward? What’s on the research buyers’ and users’ road…

Back to school with our Insight Academy

PART 2 – SPEAKING A COMMON LANGUAGE To coincide with the kids going back to school, this is the second in a…

Market Research (the day after) Tomorrow

In our previous blogpost, we zoomed in on the key focus points of client-side researchers today. It is clear that…

Rumor has it! The use of subliminal messaging in movie theaters

Many people are understandably suspicious of marketing. Not only are more and more brands screaming for our attention, cluttering the…

Market Research Today

What is buzzing in marketing research? Which trends are being taken forward? What’s on the research buyers’ and users’ road…

Automation – a curse or a gift?

It won’t be long before we will all have driverless cars and faceless personal assistants and that any contact with…

Back to school with our Insight Academy

PART 1 – JOIN THE COPERNICAN BRAND REVOLUTION! If you are a parent (like me), there is a fair chance…

Agile marketing research – myth or reality?

Agile is buzzing, with terms like scrum, backlog planning and sprints being thrown around without any real meaning, even in…

Towards more SONIC market research

Deep down we probably all acknowledge the fact that market research needs to be(come) more agile if it wants to…

Is marketing research a dying horse?

What makes people tick? Why do people buy what they buy? How (and why) do people choose certain products over…

Get out of your comfort zone

Over the past decade we’ve seen the world of market research evolve rapidly, with consumers choosing collaboration over being researched,…

Strong revenue growth in 2016

Ealier this week we reported our growth figures for 2016, announcing a revenue growth of 18%. 2016 was also the…