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InSites Consulting expands Asian footprint with the acquisition of Taiwan-based Answer

Expanding our Asian footprint with the acquisition of Taiwan-based Answer

One year after the acquisition of ABN Impact, we’re thrilled to announce our second acquisition in the Asian region with Answer, headquartered in Taipei, Taiwan.

Trend Report 2021: Happiness Reset

Marking the beginning of a new decade, 2020 has resulted in a re-evaluation of our lives, our futures and the…

6 principles of persuasive marketing: how to influence people

Today, consumers function as a brand’s amplifiers, which is why brands should actively invest in creating contagious content. Or as Jonah Berger puts it, conversation content should be STEPPS, a six-letter acronym for more persuasive marketing.

5 reasons why a job in market research can jump-start your career

People tend to be skeptical about working in marketing research because in their perception it’s just not aspirational enough. I…

2021 Culture + Trends report

Defining the post-2020 consumer – a trend report

We’re excited to announce the launch of our 2021 Culture + Trends Report: Happiness Reset. In it, we identify 14 consumer trends that define the post-2020 consumer based on a three-part proprietary study conducted in December 2020. Entitled Happiness Reset, the report analyses how the events of 2020 have shaped how consumers seek and attain happiness.

Keeping up with consumers through online communities

Keeping up with consumers through online communities

COVID-19 has now been around for much longer than any of us would have hoped or expected. Whilst in China…

The new fast fish of Asian wealth

In a matter of weeks, even days, the global pandemic changed the lives of millions of people. To stay relevant…

Var x Sonic Branding - a podcast by InSites Consulting

Var x Sonic Branding [podcast]

What does your brand sound like? Our previous podcast episode talked about distinctive assets, those brand identifiers that are easily…

How customer centric is your organisation?

Did you know that 72% of consumers expect companies to understand their unique needs and expectations, and that 66% would…

InSites Consulting partners with Provokers in Latin America

InSites Consulting partners with Provokers in Latin America

To further strengthen our global consumer collaboration capabilities, we’re excited to announce we’re entering an official partnership with Provokers. This…

From Consumer Intelligence to Consumer Intuition

Accelerating towards Consumer Centricity

Research has shown we have vaulted five years forward in consumer and business digital adoption. And this happened in merely…

Brand-consumer collaborations, the perfect symbiosis

In today’s worl, change is inevitable and the pace at which things change is unpredictable; therefore the ability to be…