Blog

Time to fuel up: key take-aways from Medialaan’s Fuel event

On Thursday April 19, Medialaan hosted the second edition of FUEL, an event with the ambitious promise to put you…

How insight activation requires a change in people’s hearts & minds

Fighting the casinofication of market research – more specifically the research users’ feeling of having only a 50% chance of…

The shifting marketing (research) reality: from scarcity to abundance

We live in an age where information is more accessible than ever before. In the past, information was a scarce…

3 steps to increase your return on insights today

Marketing research is in a casino situation, where the feeling exists that half the money put on the table for…

The shifting marketing (research) reality: from craftmanship to automation

During the industrial revolution, man created the machine to speed up product manufacturing. Since then, both the functional and intellectual…

Why insights should be(come) your company language

As consumer insights professionals (aka insight leaders) we have the sometimes-arduous task of providing provocation and inspiration to our business…

Brand lessons from the UBA Trends Day

What is trending in advertisement, retail, technology, media and sports and what can brands learn from this? This question gathered…

The shifting marketing (research) reality: from linearity to acceleration

We continuously read stories which showcase that times change and things are not as they used to be. Many brands…

The 3 futures of market research

2 days, 81 presentations, 135 speakers and over 700 market research professionals. Those were the ingredients for yet another successful…

How we keep on aiming for the sky with our SkyPriority research app

The digital age is moving at an ever-increasing pace. This manifests itself not only in the speed of new technological…

Bring back the edge in a world in turmoil

As published in Research World Magazine, the February 2018 issue. The world is in turmoil: politically, economically, socially, technically. While change and…

Marketers are data drunk

As published in Research World Magazine by ESOMAR in October 2017. Over the past few months I have had the…