Blog

Back to the Future with Tiina Raikko

The current pandemic has not only marked consumers and brands, it also challenged research and insights professionals to rethink current…

Co-creating brand innovations for a post-lockdown reality

Brand advertising must acknowledge COVID-19 to cut through

As the COVID-19 lockdown continues, consumers are forced to navigate an evolving reality and the range of emotions that it…

Myth-busting – The case for online insight communities in France

According to ESOMAR, the World Association for Opinion and Marketing Research, the online community market represents nearly a billion dollars…

Facing 2030 - lessons for the future

Facing 2030 – Lessons for the future

Mark Ritson loves to make a headline. As he confessed, “when you sell yourself, you need to come out with…

No two brands are the same, so why are they measured in the same way?

No two brands are the same – they have different objectives, serve different needs, are in different stages of their…

Brand Religions: the 3 beliefs of the Penetration Religion

“Sales growth won’t come from relentlessly targeting a particular segment of a brand’s buyers; this fantasy is harming marketing effectiveness.”…

A penny for your thoughts - Episode 4

The Creativity Gap [podcast]

There’s one skill that is sought out by employers more than any other. It’s a skill that companies feel they…

Focus on health shaping mobility trends

How the focus on health is shaping today’s mobility trends

For a long time, citizens and smart mobility providers have prioritized the human need for productivity – getting from A…

Brand Religions: the 3 beliefs of the Experience Religion

Why spend the night at an ordinary campsite, if you can pitch your tent in someone’s garden and make new…

Brand Religions: the 3 beliefs of the Relationship Religion

In 2017, retailer Tesco launched its brand community Food Love Stories, focusing on how good food brings people and families…

Key learnings on size and composition of online research communities

Online research communities have become a common methodology over the past 10 years. Many agencies have embraced this digital way…

How brands are shaping consumers’ DIY routines

Baking bread, experimenting with home-made skin care, or cultivating an (indoor) garden. What do-it-yourself (DIY) projects did you take on…