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No guts No glory

5 steps to improve your marketing to Gen Y

Our world is changing rapidly. Technology is developing faster than ever and information is shared and made available everywhere. Generation…

Smartees

Join our Engaging Generation Y Webinar on 5 February

On Tuesday 5 February, we’re organizing our first Smartees Webinar of 2013, the Engaging Generation Y Webinar. Joeri Van den Bergh –…

Me, Myself and I

It's just Me, Myself and I

Consumers choose brands to develop, extend or portray their self-identity. For adolescents who are still in the process of constructing…

Uniqueness

The human side of brands

In an effort to reduce choice complexity, Generation Y’ers (like any consumer) group products together in a so-called consideration set….

100authentic

The Gen Y definition of Brand Authenticity

Last week I introduced our international Gen Y community and the 5 components of the InSites CRUSH Branding model (focussing on…

Cool today, gone tomorrow?

As a basis for my book How Cool Brands Stay Hot and based on years of youth experience and quantitative…