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ESOMAR Research Shark Tank

Take-aways from our ESOMAR Research Shark Tank

Last September at ESOMAR (the global market research association) Congress 2018 in Berlin, we (myself and Annelies Verhaeghe, Head of…

Video key to insight activation

Video, the key to insight activation

Insights are the way forward for a company to bring value to the consumer. But having strong consumer insights doesn’t…

Proactive Consumer Insight Management

Proactive Consumer Insight Management

Insight activation is on many consumer insight managers’ agenda, with insights forming the core ingredient for decision-making throughout the business….

WHAT IS YOUR CUSTOMER CENTRICITY SCORE: (MINI) QUIZ RESULTS

What is your Customer Centricity score?

As part of our Insight Academy we discussed a generic framework for creating a business that is ‘Customer-Centric’ versus more…

What researchers can learn from bartenders

What researchers can learn from bartenders

How mixing measures can create the ultimate cocktail to fuel research needs. As published in the April-May 2018 edition of…

Why you need an insight infrastructure & culture

Why you need an insight infrastructure & culture

In our previous post we talked about the need to align stakeholders within the language of insights and embed consumer…

How insight activation requires a change in people’s hearts & minds

How insight activation requires a change in people’s hearts & minds

Fighting the casinofication of market research – more specifically the research users’ feeling of having only a 50% chance of…

Engage inspire activate

3 steps to increase your return on insights today

Marketing research is in a casino situation, where the feeling exists that half the money put on the table for…

WHY INSIGHTS SHOULD BE(COME) YOUR COMPANY LANGUAGE

Why insights should be(come) your company language

As consumer insights professionals (aka insight leaders) we have the sometimes-arduous task of providing provocation and inspiration to our business…

The future of market research | Learnings from the IIeX conference

The 3 futures of market research

2 days, 81 presentations, 135 speakers and over 700 market research professionals. Those were the ingredients for yet another successful…

Bring back the edge in a world of turmoil

Bring back the edge in a world in turmoil

As published in Research World Magazine, the February 2018 issue. The world is in turmoil: politically, economically, socially, technically. While change and…

Marketers are data drunk

Marketers are data drunk

As published in Research World Magazine by ESOMAR in October 2017. Over the past few months I have had the…