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Predicting consumer behavior in online communities via Artificial Intelligence

Co-written with Steven Debaere, Data Scientist at InSites Consulting and PhD Candidate at IÉSEG School of Management. If you were…

Be a part of the future of market research (in just 15min)

Every spring, Greenbook launches the Greenbook Research Industry Trends (GRIT) survey. A yearly initiative to help insights professionals better understand…

How InSites Consulting cares about Millennials

As announced earlier this month we have been certified as a Great Place to Work® with no less than 93%…

How Great a Place to Work are we?

For three years in a row we participated in the Great Place to Work® program with the aim to measure…

Brand Religions: the 5 beliefs of the Relationship Religion

Over the past weeks we introduced Brand Religions, our mapping of today’s most popular marketing strategies. We kicked off with the Penetration…

AI Chatbot puts consumer insights in your pocket

Amazon, Facebook and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge…

Brand Religions: the 5 beliefs of the Influencer Religion

Last week we introduced you to the 5 beliefs of the Penetration Religion, next up in our Brand Religion series…

Brand Religions: the 5 beliefs of the Penetration Religion

Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories…

Hug a Community Manager to show your Appreciation Day

Today is a very special day… it is Community Manager Appreciation Day! A day to celebrate all members of our Global…

Four keys to unlock participant engagement: identify, engage, innovate & repeat

End of 2016, 24 of InSites Consulting’s best and brightest qualitative research consultants from Belgium, the Netherlands and the United Kingdom…

How can we give back?

So many things are happening in the world today: terrorism, environmental issues, people forced to flee their homes, to name…

Experiencing the InSites cocktail: a newbie's experience

“And at the beginning of October, we will have our four-day congress with all our offices in Ibiza.” Speechless I…