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WHY INSIGHTS SHOULD BE(COME) YOUR COMPANY LANGUAGE

Why insights should be(come) your company language

As consumer insights professionals (aka insight leaders) we have the sometimes-arduous task of providing provocation and inspiration to our business…

The future of market research | Learnings from the IIeX conference

The 3 futures of market research

2 days, 81 presentations, 135 speakers and over 700 market research professionals. Those were the ingredients for yet another successful…

Bring back the edge in a world of turmoil

Bring back the edge in a world in turmoil

As published in Research World Magazine, the February 2018 issue. The world is in turmoil: politically, economically, socially, technically. While change and…

Marketers are data drunk

Marketers are data drunk

As published in Research World Magazine by ESOMAR in October 2017. Over the past few months I have had the…

Condé Nast Performance Labs takes versatile research to the next level with InSites Consulting

Condé Nast Performance Labs takes versatile research to the next level with InSites Consulting

Find out how audience insights can drive cross-brand advertising partnerships, inform business and marketing strategies, and support content production. We…

Irritating words

Irritating (buzz)words

As published in Clou Magazine on Friday January 19, 2018. Gender-neutral, which refers to a lack of distinction between genders, has…

Mocule 4 Insight Academy - Using insights

Back to school with our Insight Academy

PART 4 – MAKING IT ALL COUNT This is the final part in a four-part series of mini-blogs around our…

Keep and gain relevance

The state of market research: keep and gain relevance

As published in Research World – September 2017 issue. One may feel overpowered and dazzled looking at what is going…

Insight Academy - The hunt for the golden ticket

Back to school with our Insight Academy

Module 3 – THE HUNT FOR THE GOLDEN TICKET This is the third in a four-part series of mini-blogs around…

Market Research trends for Today, Tomorrow & the Day after Tomorrow

Market Research Trends for Today, Tomorrow & the Day after Tomorrow

What is buzzing in marketing research? Which trends are being taken forward? What’s on the research buyers’ and users’ road…

Back to School with our Insight Academy

Back to school with our Insight Academy

PART 2 – SPEAKING A COMMON LANGUAGE To coincide with the kids going back to school, this is the second in a…

Market Research trends for Today, Tomorrow & the Day after Tomorrow - Part 2

Market Research (the day after) Tomorrow

In our previous blogpost, we zoomed in on the key focus points of client-side researchers today. It is clear that…