Blog

Belgians not loyal to 1 supermarket

On average, Belgians visit 3.7 different supermarkets. Especially quality of products determines the choice of supermarket. Next in line is…

Catched the ICU event?

Yesterday, there was the ICU (I see you)  event in the Ancienne Belgique (Brussels). This was a joint event by…

Internet and changing shopping behaviour

Together with Vlerick Management School, we’ve set up a study to see how consumers use the internet to decide what and…

See us on the news!

4.000.000 Belgians and 5.000.000 Dutch people are currently on a diet. This is just one of the conclusions of a…

Check the doctor diagnosis

Half of Belgian internet users checks doctor’s diagnosis on the web. Medical information is one of the most requested types…

Taking customer service forward…

We were one of the sponsors of the Vlerick Colloquium that took place in the ICC Center in Ghent yesterday….

Connected Research in Rotterdam!

Connect with your customers today! Following 3 previous workshops in Belgium, our next Connect Research Workshop takes place in Rotterdam…

(n)etnography study, say what?

Our Youth & Trends Knowledge Center is conducting the first ‘etnographic study’, using an innovative qualitative research set-up. Basically we…

Consumer insensitive to coffee promotions

Our Innovation Research Unit conducted research on how successful promotions are within the coffee industry among Dutch and Belgian consumers….

See us at the ESOMAR Innovate conference

Good news!  Our Innovation paper on ‘Beyond benchmarking’ has been accepted at the ESOMAR Innovate Conference, held in Copenhagen on…

How to deliver compelling customer experiences?

At the recent B2B conference, organized by Roularta & Stichting Marketing, Christophe Vergult (Director Customer Experience Research) was one of…

Let's get connected!

InSites’ ForwaR&D Lab launches a series of innovative research techniques, called Connected Research. Web 2.0 tools, such as blogs, chatrooms,…