The ESOMAR Panel conference this year takes place in Dublin, on 21-23 Oktober. Acting as committee chair is prof. Dr. Niels Schillewaert, one of our managing partners, who is also associate professor in Marketing at the Vlerick Leuven Gent Management School. We will also be presenting one of our papers: “Pavlov revisited: comparing panel conditioning and quality between panel methods”. Prof. Dr. Kristof De Wulf, managing partner and Mike Friedman, R&D Consultant, take credit for this, together with Bert Borggreve from HJ Heinz, one of our clients. For more information on the conference, visit the ESOMAR site. Read the editorial Niels wrote as committee chair. After the conference, the paper will be made public on our site. Read all our papers in our knowledge center section.