At the recent Research Communities #Smartees we organized in our Rotterdam office at the 29th of september (you might want to check out this keynote by Emiel van Wegen), Tom De Ruyck, our head of Research Communities at InSites Consulting, did an extensive keynote about the groundrules of research communities and it’s best pracites. How do they work? For what purposes can you as a marketer use them? How can you bring consumers into the boardroom, how can you really connect with your customers? Sit back, relax. And enjoy the show:

Part 1

Part 2

Presentation