Research Communities: This is how it works

At the recent Research Communities #Smartees we organized in our Rotterdam office at the 29th of september (you might want to check out this keynote by Emiel van Wegen), Tom De Ruyck, our head of Research Communities at InSites Consulting, did an extensive keynote about the groundrules of research communities and it’s best pracites. How do they work? For what purposes can you as a marketer use them? How can you bring consumers into the boardroom, how can you really connect with your customers? Sit back, relax. And enjoy the show:

Part 1

Part 2



You might also be interested in

Meet ‘the 9’: the leading-edge consumers

Any idea what New York-based Stephanie has in common with Mayank from New Delhi? While she is an LGBTQ+ activist…

You are not your consumer

Any idea what the ‘Facebook Phone’, the ‘Microsoft Band’ and ‘Apple’s butterfly keyboard’ have in common? No, it has nothing…

Think outside the box, in the year of the ox

Think outside the box in the year of the ox

At times like these, it is important that brands strive to put consumers first, connecting and collaborating with them continuously….