RWconnect: Giving value for getting value

“In your average research project, respondents are asked to do a lot of stuff. Filling out questionnaires, sitting in focus groups. In many cases we give them value in 2 ways; either we pay them, or we suppose they are very much intrinsically motivated to give feedback to our client. And we hope we don’t lose them throughout our research, when one of the motivational sources has been depleted. The self-scanning mechanism of Delhaize will never lose me.” Check out Elias Veris’ story about self shopping in his favorite supermarket and what market research can learn from that. Here at RWconnect!

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