Last Tuesday, Tom De Ruyck (Head of Research Communities) and Anouk Willems (Senior Research Innovator) hosted a Smartees Webinar on Consumer Understanding. They specifically focussed on how to connect companies with their consumers and how to inspire companies by confronting them with their consumer’s daily lives. Next to that, some practical cases of Unilever and Heineken were shared with the attendees. For those of you who weren’t able to attend this Smartees Webinar, we offer the full recording and presentation. And don’t panic! We have a lot of upcoming Smartees to offer, handling different themes so don’t hesitate to subscribe for one of these!