SSI – InSites Consulting Challenge Cup

Last week, with the kick-off of the first football match between our very own Burger Boys and SSI’s Sharp Shooters International, the new tradition of the SSI – InSites Consulting Challenge Cup was started. SSI, which actually stands for Survey Sampling International, is one of our partnering panel providers. During the close collaboration over the last months, we discovered a mutual interest and after quite some time of anticipation, a date was finally set for a friendly game of football. So, last Wednesday, we gathered in Sporthal Kralingen in Rotterdam -home town of SSI- for an exciting game, which was won with a golden goal… by us. Final score was 5-6.

Needless to say, fans and supporters were on the edge of their seat right until the end. This ‘jury’ also had the pleasure of electing a ‘Hot Shot’ for the evening -the best player on the field- as well as cast a vote on the nicest goal. Winners were Martin Loedeman of SSI and our own Wim De Wever. All in all, a very successful evening, followed by a nice night on the town in Rotterdam. Thank you SSI, we already look forward to the next challenge!

More pictures are available at our Facebook fanpage!

You might also be interested in

Choosing the right research activities: the power is in the mix

For a long time, the dominant belief among philosophers, scientists and economists was that humans are driven predominantly by ratio. And this was no different for marketing researchers. But how realistic is this? Can we truly unravel and understand complex human behavior by solely focusing on their ‘thinking’?

Better Together V3: The power is in the mix

Better Together V3: The power is in the mix

Human behavior is a complex interplay between actions, cognition and emotions. In this bookzine, we showcase how to choose the right blend of ‘think’, ‘feel’, ‘do’ and ‘make’ research activities for the right business challenge.

Understanding consumer trends and local culture [an interview with GSK]

Understanding consumer trends and local culture [an interview with GSK]

We invited Jo Stanbridge, Global Insight Lead Sensodyne at GSK, to share her experience on collaborating with leading-edge consumers to fully understand the importance of consumer trends and how they manifest within different cultures.