The Swedish Market Research Society invited Annelies Verhaeghe at their Swedish Market Research Day on 11 March. Annelies will present her ESOMAR presentation on ‘Getting answers without asking questions’, the evaluation of a TV program based on social media.
For more information about the Swedish Market Research Day, click here or contact Annelies.
As a digital-first agency we have been adopting habits and building best-in-class systems to offer 24/7 support to businesses across the globe since our inauguration at the end of the ‘90s. But these days, it is good to make the implicit explicit, to ensure our research participants, our partners, our clients and our stakeholders that we remain 100% operational.
What is trending in marketing, branding and culture, and what can brands learn from it? This question gathered a record number of brand managers, communication specialists and marketing professionals at the UBA Trends Day on Thursday, March 18.
Today, consumers function as a brand’s amplifiers, which is why brands should actively invest in creating contagious content. Or as Jonah Berger puts it, conversation content should be STEPPS, a six-letter acronym for more persuasive marketing.