The first enriched management book for iPad

We’re proud to announce the first management book for the iPad: an enriched multimedia book of The Conversation Manager.
The English edition ofThe Conversation Managerrecently appeared as the very first enriched management book for the iPad. This app provides marketers with pictures, videos, presentations and interesting web links to be even better equipped to enter into conversation with consumers. The app also features exclusive videos in which author Steven Van Belleghem provides a brief summary of the chapters of the book.
“As my book covers the integration of online and offline marketing, I believed it was important to publish a digital version. This App goes even further than a traditional e-book. The enriched version uses the strengths of the iPad to give the book an extra dimension. By the direct connection to the Internet you can check the examples, movies, presentations, etc. instantly.” says Steven Van Belleghem (author of The Conversation Manager and Managing Partner of InSites Consulting).

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