The journey behind the global evaluation of the 2013 IKEA catalogue

Posted on May 22, 2013  by 

Join us in Boston (US) on June 24 for the ESOMAR 3D Digital Dimensions Event 2013. Together with IKEA, Tom De Ruyck will present insights into the key marketing challenge global brands like IKEA are confronted with: How to ensure that global communication efforts stay locally relevant. The annual catalogue is IKEA’s main communication channel with existing and potential customers globally. In this presentation Tom will demonstrate how the 2013 edition of the catalogue was evaluated through research communities in five different countries.
Find out more about the ESOMAR 3D event online or take a look at our upcoming event & speech calendar for more opportunities to meet us.

You might also be interested in

Think outside the box, in the year of the ox

Think outside the box in the year of the ox

At times like these, it is important that brands strive to put consumers first, connecting and collaborating with them continuously….

Meet the 90, the 9 and the 1

Not all consumers are alike – meet the 90, the 9, and the 1

Have you ever consulted Wikipedia? You probably did. But have you ever created or adapted a page on the world’s…

Keeping up with consumers through online communities

Keeping up with consumers through online communities

COVID-19 has now been around for much longer than any of us would have hoped or expected. Whilst in China…