The Longest Day draws closer…

In 9 days, we will be chatting with people from all over the world for 24 hrs in a row.

I can hardly wait to jump from one country into the next; it really is an international rollercoaster! A global discussion about corporate social responsibility, getting ideas from around the world in one day – ten years ago, people would’ve thought we’re crazy. (Perhaps we still are, a little bit)

But, no time to daydream, some practical arrangements have high priority!

Today, we are sending a confirmation email to our participants. For this project, we want them to be as much involved as possible. That is why we frequently communicate with them before the actual sessions. We introduce ourselves (the members of the qualitative research team) & we give them an idea of where we will be sitting (a ‘real’ hold for a virtual event).

We hope they are thrilled to participate!

Luckily, we can rely on excellent experiences from the past, as well as from participants as from clients. Check out their testimonials on

Anyway, back to work now! I’ve got to finalize our topic guide for the sessions …


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