The Mobile Mindset: a guide to develop and fine-tune your mobile strategy
Today we published a new InSites Consulting research report among 800+ smartphone users. The full report gives insights into how they use their phones and tablets. It describes the openness for mobile marketing efforts by companies, with a deep-dive into the use of applications and the drivers of daily smartphone use.
The research findings are summarized in our Mobile Mindset Model which can guide marketing and research teams in the development and fine-tuning of a mobile strategy.
And the best part is… it has juicy numbers and you can use them entirely for free.