The Naked Brand
Last month we organized The Naked Brand in London (UK). Together with Blauw Research and Promise we invited people for a half-day conference on how brands can do more to work with consumers.
Following decades of exposure to brand messaging, consumers are becoming expert marketers. Brands need to re-evaluate their relationships with consumers, recognizing the opportunities of working with them rather than just selling to them – and that the ‘marketer/consumer’ relationship has changed forever.
More than 100 marketers gathered in London center to hear stories from
- Jess Greenwood – Contagious Magazine: Prolific not precious
- Steven Van Belleghem – InSites Consulting: When the conversation becomes critical
- Rijn Vogelaar – Blauw Research: The Superpromotor
- Ben Hayman – Promise: Commercial Co-Creation
Presentations and videos are available online.