To become the best, you should learn from the best
On February 28, Febelmar (Belgian research association) joins forces with ESOMAR (global research association) to host a joint congress in Brussels. It looks like it will be a heyday for the Belgian market research sector, the perfect occasion for catching up and for meeting some of the top innovations in the sector. The theme of this first Febelmar Congress is Engagement.
Put simply: in order to become the best, you should learn from the best. Which is why Febelmar gathered a great mix of speakers, both national and international, from client side and agencies, from a variety of industries. They have at least one thing in common: they know how to leverage marketing efforts towards all stakeholders and how to create successful brands.
The surprising keynote speaker of the day is Marc Lammers, 2008 coach of the Dutch Olympic female ice hockey team, which got gold that year. He is currently coaching the Belgian male hockey team. Lammers will tell the story about how to engage a team. It’s all about motivating a team, working towards a target; in other words: a perfect subject for people in the market research sector.
With our CSO Tim Duhamel leading the Program Committee and Tom De Ruyck on stage together with Stan Knoops (Unilever), we hope to meet you there! Full program is available online.