Top 10 papers for ARF Re:Think 2014: yes, we’re one of them!

A few weeks ago, the Advertising Research Foundation (ARF) shared the Top 10 scoring papers for their Re:Think 2014 Call for Papers! And guess what, our submission scored among the highest by the Re:Think 2014 Advisory Committee, which means we have been invited to present on stage at the ARF Re:Think 2014 in March in NYC. It goes without saying that we are really excited that Niels Schillewaert (Managing Partner) & Annelies Verhaeghe (Head of Research Innovation) will be presenting ‘The Art of Research: Using the power of images to increase the value of the DIESEL Pinterest page’.
Re:Think draws over 2,000 industry leaders each year; past speakers include the director of Advertising Research at Google, the Director of Global Digital Strategy at GE and the Head of Measurement & Insights at Facebook, among other distinguished industry experts. So we’re pretty proud to be part of such a line-up of speakers. The theme for Re:Think 2014 is ‘Inspiring Intelligent Growth’ and this year’s line-up will discuss strategies and methods for consumer-connected growth, focusing on the latest research in mobile, social, big data, cross-platform and marketing mix models.
Check the full Top 10 of papers on the ARF website and we hope to meet up with you in NYC!

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