Enjoy the free e-version of the Consumer Consulting Board book

Early June, we launched a new publication: ‘The Consumer Consulting Board: Consumers shaping your business’. Haven’t heard of it? Well, in short, this book gathers 5 years of research by InSites Consulting on how structural collaboration between consumers and organisations proves to be a dramatic industry game changer. The book is illustrated with various cases of major global brands such as H.J. Heinz, Vodafone, Air France and KLM, Heineken, IKEA, Unilever and many more.

Next to that, we’re also proud to say it has been endorsed by several key people in the industry such as Dan Foreman (President of ESOMAR), Leonard Murphy (Editor-in-chief Greenbook) and Frank Abenante (Global VP Brands AB InBev).
Now next to the hard copy version of the book (available on Amazon), we’ve also created a completely free e-version. Of course you’re free to download and share it with your network. We hope you find this book an interesting source of inspiration for you and your organisation and we look forward to your feedback, thoughts and ideas!

You might also be interested in

Program Community

Better & faster insights for long-term business success via the Program community

Written by Angie Deceuninck

Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore how the Program community combines qualitative and (directional) quantitative research to fuel decision making regarding a specific marketing domain or business objective.

Reimagining the future workplace

Reimagining the future workplace

Written by Quentin Ashby

Whilst staff well-being has always been important to us, the challenges our people have faced over the past 18 months have boosted our commitment to doing all we can to help manage well-being, but also to reimagine our future workplace. Here are just a few of the recent ‘upgrades’ to our working and support for our people.

How the Deepdive community caters for deep human understanding

How the Deepdive community caters for deep human understanding

Written by Angie Deceuninck

Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore the Deepdive community, developed to provide brands with a window into consumers’ everyday life.