Did you know that out of every 100 people, 90 merely consume content, 9 will like, share or react to what is created, and only 1 will actually create something? And this is no different for consumers.
Great power lies in involving a diverse set of people when rallying around business challenges. Consumer collaboration leverages this diverseness, as it allows to tap into a wide variety of competences and skills, some of which might not be available within an organization.
Different people come with a different set of unique skills and competences. Research has shown that out of every 100 people, 90 merely consume content, 9 will like, share or react to what is created, and only 1 will actually create something. And this is no different for consumers.
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Written by Tom De Ruyck
To become genuinely customer-centric, organizations must realize the need to understand their customers as humans and help them achieve what they aspire. Read on to discover what this means for brands.
This bookzine summarizes the content of three pieces that deepdive into specific aspects of online insight communities.
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