Using media to engage with your customer

Yesterday, I facilitated a workshop for Tenneco in Barcelona. Every year Tenneco invites their customers to celebrate the customer of the year awards. The event included a number of workshops on strategic topics. I facilitated the workshop on the use of new media in the automotive aftermarket. Managers from Tenneco’s key customers discussed with me how they can successfully engage with their customers, when using the opportunities of the internet today. Participants to the workshop showed that Web 2.0 tools can also be used in a Business-to-business environment, although we have not seen much evidence in the automotive industry. The workshop was “food-for-thought” for many participants, and they take some good new fresh ideas with them. Here’s a picture taken from the meeting room, with a view on the bay in the Barcelona area: a very pleasant location to host a client event!” Erwin Knuyt, Consulting Director, InSites Consulting.

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