We're listed as the 4th most innovative research agency worldwide

We have been named 4th most innovative market research company worldwide by the GreenBook Research Industry Trends (GRIT) report. Since 2010, Greenbook (the leading market research blog in the US) analyses the market research industry and makes a yearly ranking of the 50 most innovative companies in market research, based on input from over 3,500 marketing and insights professionals. With this 4th place, we improved our position by climbing 5 spots in the ranking compared to last year.
GRIT 2015 listing
It is not the first time the international market research industry has spotted InSites Consulting. In 2012, we entered the GRIT list for the first time, coming in at number 11. This was followed by a Disruptive Innovator Award in 2013, recognizing our work in deploying innovative techniques in online community research.

“We are thrilled to have moved up 5 places in the GRIT list. Being recognized as one of the leading innovators by the international marketing (research) community gives us an extra boost to push the boundaries of marketing research even further in the future, venturing into new unexplored territory in order to advance consumer-collaborative thinking and acting.” says Kristof De Wulf, CEO InSites Consulting

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The insight community toolbox: ‘do’ activities

We all know that what people say, does not always correspond with what they actually do. This phenomenon is also referred to as the ‘say-do gap’ and is especially visible in topics where people are prone to maintain a positive image by giving socially desirable responses. This often explains deviating election-poll results, or why stats are off for sensitive topics such as racism, substance use, smoking, or bankruptcies. Wanting to understand human behavior, it is thus not enough to focus on what people ‘think’ and ‘feel’; what they ‘do’ is another vital part of the research mix.

The insight community toolbox: ‘feel’ activities

Neuroscientists have found that if the brain’s emotions network is damaged, people would lose their ability not only to laugh or cry, but also to make decisions. Likewise, when making a decision, one does not say ‘What do I think about this’, but rather ‘How do I feel about this’. Clearly, emotions are key drivers of decision making.
This strong impact of emotions on behavior also has implications for marketing research, where ‘feel’ activities should be an integral part of the research mix.

The insight community toolbox: ‘think’ activities

For a long time, the dominant belief among philosophers, scientists and economists was that humans – and their decision making – are driven predominantly by ratio, and this was no different in marketing research. While we now understand that human behavior is complex and requires a multi-dimensional approach, ‘think’ activities are still an important part of the research mix – they allow to grasp the perceptions, opinions and attitudes people can easily express.