Why every company needs a Chief Consumer Officer

Have you ever heard of the Chief Consumer Officer, the new board member every company should get in the near future? In the new paper of our Head of Consumer Consulting Boards Tom De Ruyck, you’ll discover five steps to become a consumer-centric thinking company, where the Chief Consumer Officer plays a central role.
Based on 15 interviews with senior executives from major corporations and best practices drawn from over 200 projects we conducted for our clients around the world over the last two years, this new article discusses the starting points for consumer collaboration, the steps an organization needs to follow to start collaborating more structurally, the different tools one needs along the way and the positive effects internal and external leverage of consumer collaboration has on a company’s culture and performance. Want to discover all of this? Then take a look at our brand new paper.

You might also be interested in

Back to the Future with Christina Lee (Pernod Ricard)

In a world where change and disruption have become the norm, it is more important than ever for brands to…

Exploring the role of AI in retail healthcare

Exploring the role of AI in retail healthcare

Artificial Intelligence (AI) in market research; is it a new trend, overrated or a game changer? In recent years, every…

How the rise of e-commerce during the pandemic is fueling ‘liquid expectations’

According to IBM’s Retail Index, COVID-19 has accelerated e-commerce adoption by five years. As many consumers turned to online shopping…