Bookzines

We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (research) insights!

Better Together V3: The power is in the mix

Better Together Vol. 3: The power is in the mix

Human behavior is a complex interplay between actions, cognition and emotions. In this bookzine, we showcase how to choose the right blend of ‘think’, ‘feel’, ‘do’ and ‘make’ research activities for the right business challenge.

The Innovation Machine - an Anheuser-Busch case study

The Innovation Machine

As the world’s leading brewer, Anheuser-Busch has a strong commitment to lead future growth. To meet changing consumer needs in a category with more choice than ever before, the company overhauled their product development process in 2018. iWeek, A-B’s annual strategic innovation initiative with people centricity at the core, has evolved over the past 3 years, yielding exceptional results.

Better Together V2 - Unlocking the power of consumers

Better Together Vol. 2: Unlocking the power of consumers

Different people come with a different set of unique skills and competences. Research has shown that out of every 100 people, 90 merely consume content, 9 will like, share or react to what is created, and only 1 will actually create something. And this is no different for consumers.

From Consumer Intelligence to Consumer Centricity

Better Together Vol. 1: Consumer Centricity

In a world where change is inevitable, and the pace at which things change unpredictable, the ability to be responsive is the new competitive advantage. To stay relevant, brands need to surf the wave of change and build resilience by developing a collaborative mindset.

Brand Religions bookzine by InSites Consulting

Brand Religions

Simplifying the world of marketing, grouping the most popular books, frameworks and beliefs in different schools of thoughts or ‘brand religions’. So what is your brand religion and are you measuring brand success the right way?

Bridging the Creativity Gap

The Creativity Gap

Involving the right crowd to get to ideas that spark. Creativity is the number one skill needed to survive and thrive in the current market reality. How do you unlock creativity for your brand? And how are you managing your creative capacity?

The Customer Journey Revolution

Create truly authentic and sustainable customer-centered experiences. How do you disrupt category conventions? How do you keep your finger on the pulse of your customers’ wants and needs? How do I use my existing resources to build a relevant and authentic customer experience?

Innovation Envy bookzine cover

Innovation Envy

Unfolding the DNA of successful disruptors. What can established innovators learn from these successful disruptors? How do you increase the speed and quality of innovation internally? How can your organization embed the disruption DNA in your innovation process and research?

Who’s up NXT

A Cross-Generational view on Next Generation marketing. What differentiates new consumer generations from the previous generations? What marketing and engagement tactics are most effective for the NextGen? What influences the NextGen’s buying behavior?

Impact is the (new) name of the game

Impact is the (new) name of the game

Turning insights into action. Why is it that marketing research is struggling to drive impact? Are research professionals stuck in an executional role? How do we change the role of insight professionals within the organization and turn the CMI team into a valuable business partner?

From hype to reality

From hype to reality

The role and evolution of Artificial Intelligence (AI) in Market Research industry. AI is set to disrupt virtually every industry, how will it impact Market Research? Hype? Trend? Overrated? Or game-changer? This bookzine explores strategies on how companies can adopt and implement AI solutions

Have we lost our EDGE?

Have we lost our EDGE?

Regaining your marketing and research edge. Global industries have been accelerating and growing, have your marketing strategies kept up? The world has moved from linearity, craftmanship, and scarcity to one of acceleration, automation and abundance – are you part of this transformation?