Simplifying the world of marketing, grouping the most popular books, frameworks and beliefs in different schools of thoughts or ‘brand religions’. So what is your brand religion and are you measuring brand success the right way?
We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (research) insights!
Involving the right crowd to get to ideas that spark. Creativity is the number one skill needed to survive and thrive in the current market reality. How do you unlock creativity for your brand? And how are you managing your creative capacity?
Create truly authentic and sustainable customer-centered experiences. How do you disrupt category conventions? How do you keep your finger on the pulse of your customers’ wants and needs? How do I use my existing resources to build a relevant and authentic customer experience?
Unfolding the DNA of successful disruptors. What can established innovators learn from these successful disruptors? How do you increase the speed and quality of innovation internally? How can your organization embed the disruption DNA in your innovation process and research?
A Cross-Generational view on Next Generation marketing. What differentiates new consumer generations from the previous generations? What marketing and engagement tactics are most effective for the NextGen? What influences the NextGen’s buying behavior?
Turning insights into action. Why is it that marketing research is struggling to drive impact? Are research professionals stuck in an executional role? How do we change the role of insight professionals within the organization and turn the CMI team into a valuable business partner?
The role and evolution of Artificial Intelligence (AI) in Market Research industry. AI is set to disrupt virtually every industry, how will it impact Market Research? Hype? Trend? Overrated? Or game-changer? This bookzine explores strategies on how companies can adopt and implement AI solutions
Regaining your marketing and research edge. Global industries have been accelerating and growing, have your marketing strategies kept up? The world has moved from linearity, craftmanship, and scarcity to one of acceleration, automation and abundance – are you part of this transformation?
A guide to smarter, more agile, and more contextually relevant qualitative research. Are you relying on modern channels and mediums to engage with your audience, or are you sticking to the principles of yesterday? The bookzine explore the industry’s next big game changer: Online Chat
How to keep up with rapidly changing society. How are brands coping in this fragile environment? How are you adapting to cater to this evolving market? This bookzine shares insights on brands that bond beyond disruption, based on dozens of interviews with senior marketing execs of renowned brands.
Optimizing and capitalizing on Millennials’ talents, maximizing their impact on business performance. Millennials make up almost 50% of the global workforce; their attitude and approach to work differs vastly from previous generations. Discover how to adapt HR policies to become Millennial-proof.
Up to 90% of all behavior is motivated by the subconscious, yet marketers and consumer researchers have relied on insights into conscious processes exclusively. There is an important relationship in memory between concepts (brands) and objects (aspects of the brand) – how are you measuring your distinctive assets?