Bookzines

We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (resarch) insights!

The Customer Journey Revolution

With consumer expectations rising, but above all constantly evolving, delivering top customer experience is difficult. So how can you get a constant finger on the pulse of your consumers and build truly consumer-centered CX solutions?

Innovation Envy bookzine cover

Innovation Envy

Innovation is a top priority for all established organizations, yet many companies struggle with the speed and quality of innovation and are challenged by successful disruptors and start-ups. Discober how to embed the DNA of successful disruptors in your innovation research process.

Who’s up NXT

A cross-generational view on NextGen marketing. With more and more brands looking out for the post-Millennials or Generation Z, we felt the time was right for a cross-generational reality check. So we set up a global research project in which we interviewed close to 10,000 people from 4 different generations in 8 different countries across Europe, but also in the US and Australia.

Impact is the (new) name of the game

Impact is the (new) name of the game

Turning insights into action. Why is it that marketing research is struggling to drive impact? Are research professionals stuck in an executional role? How do we change the role of insight professionals within the organization and turn the CMI team into a valuable business partner?

From hype to reality

From hype to reality

Artificial Intelligence (AI) is the next big thing. Artificial intelligence will disrupt every industry! But is this actually the case for the market research industry? Is AI a hype, a trend, just overrated or a game changer? It’s time to experiment and find out.

Have we lost our EDGE?

Have we lost our EDGE?

Back in the Mad Men days, marketers were creative superstars that lived on the edge to move people, brands and…

We have seen the future

We have seen the future…

Fast-forward to more contextual, more agile and smarter qualitative researchAlthough research communities are probably one of the biggest disruptions happening…

fr*AGILE: Is NextGen marketing more chemistry than science?

fr*AGILE: Is NextGen marketing more chemistry than science?

In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts,…

Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make…

How to sharpen your brand

How to sharpen your brand

Measuring Distinctive Assets. The human brain is a complex and utterly fascinating thing. For many years, marketers and researchers have…

Brand Religion

Brand Religion

Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand. But in this abundance of models and theories, marketers might find themselves lost in translation.

Research as a customer service

Research as a customer service

How SkyTeam is creating truly consumer-centric research. SkyTeam is an alliance of 20 different airlines – each with their own…

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