A six-step content marketing model

A six step content marketing model

The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only approach, companies should evolve to an always-on model in which content plays a very important role. This paper gives our view on content marketing. See it as a pragmatic way to start with content marketing in your company. This approach is created based on market research our company InSites Consulting conducted during the last year.

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