The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only approach, companies should evolve to an always-on model in which content plays a very important role. This paper gives our view on content marketing. See it as a pragmatic way to start with content marketing in your company. This approach is created based on market research our company InSites Consulting conducted during the last year.
Request your downloadA six-step content marketing model
