Always-on Research

Always-on Research

Running engaging Market Research Online Communities. Social media has gained considerable human relevance. User-created content, citizen journalism and online social interactions (e.g. conversation, collaboration, participation, sharing, connecting) are embedded into the daily lives of consumers. With the different semantic waves of the web, the entire market research process and industry has undergone clear changes.
Market research has changed from asking questions to having conversations with consumers. Online Research Communities have proven to be a viable environment to engage with consumers as well as marketing executives in a connected and participatory way. What makes research communities unique is that they assemble consumers to interact in an asynchronous longitudinal setting by applying social media techniques. Companies outsource tasks to a crowd (e.g. product and service creation and testing) in an open call in order to bring consumers inside organizations all the way up to the boardroom. Research communities bring true consumer connect between marketers and their target groups as they use interactive tools to tap into social interactions between people, and allow a more equal relationship between researchers, brands and participants.

Request your download

Read more on our blog

Strong revenue growth for 2016

Strong revenue growth in 2016

Ealier this week we reported our growth figures for 2016, announcing a revenue growth of 18%. 2016 was also the…

The Role of Co-creation in Product Innovation and Marketing

More and more companies embrace consumers as ‘co-creation’ partners in their innovation practices. Consumers, traditionally considered as value exchangers or…

How insight activation requires a change in people’s hearts & minds

How insight activation requires a change in people’s hearts & minds

Fighting the casinofication of market research – more specifically the research users’ feeling of having only a 50% chance of…