Better Together Vol.2 - Unlocking the power of consumers

Better Together V2 - Unlocking the power of consumers

Different people come with a different set of unique skills and competences. Research has shown that out of every 100 people, 90 merely consume content, 9 will like, share or react to what is created, and only 1 will actually create something. And this is no different for consumers.

Great power lies in involving a diverse set of people when rallying around business challenges. Consumer collaboration leverages this diverseness, as it allows to tap into a wide variety of competences and skills, some of which might not be available inside an organization.

This bookzine illustrates how to get the most out of such collaboration initiatives, by involving the right consumer for the right task. Still too often, collaboration initiatives are limited to asking consumers for the occasional feedback. To become truly consumer-centric, brands need to shift from simply listening to consumers, to collaborating with consumers. It’s about embracing the power of the 90, the 9 and the 1.

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Explore the Better Together series

Better Together Vol. 1 - From consumer intelligence to consumer centricity

Vol. 1

Why structural collaboration is the new modus operandi.

To survive and even thrive in turbulent times, businesses need to keep a finger on the pulse to understand the consumers’ changing needs and wants. This requires commitment in listening to the voice of the consumer, and installing a culture and infrastructure where consumer insights are an integral part of the business. It requires ‘consumer centricity’.

Better Together Vol. 3 - The power is in the mix

Vol. 3

What research activities for the right business challenge.

Human behavior is a complex interplay between actions, cognition and emotions. Yet, the fact that we think & feel and do & make, is what makes us human. Understanding human behavior is thus challenging and requires mixing multiple approaches to get to a full 360° picture. Choose the right blend of ‘think’, ‘feel’, ‘do’ and ‘make’ activities for your business challenge.

Better Together Vol. 4 - Closing the relevance gap

Vol. 4

Four types of insights communities.

Over the past decade, online insight communities have been characterized by an exponential growth, spurred by brands more actively investing in becoming more ‘consumer-centric‘. Yet, this rapidly increasing popularity brought confusion, as there is no common jargon, not a shared set of best practices. Close the relevance gap for your brand with the right community type for your research need.

We’d love to showcase what Insight Communities can do for your brand. So get in touch to request your showcase!

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