Brand Religion

Brand Religion

Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand. But in this abundance of models and theories, marketers might find themselves lost in translation. In this bookzine we aim to simplify the world of marketing in three main Brand Religions beyond the classic Kotler-ian thinking. You will discover the core beliefs behind each of these Brand Religions and, together with relevant case study examples, find out how to track the different performance metrics that go hand in hand with these models.

Request your download

Read more on our blog

Do faces speak louder than words?

The use of facial recognition in advertising research. As published in the June-July 2018 edition of the Australian Market and Social…

Collaborating with consumers to grow your business

Nowadays, the business environment is changing faster than ever. Whether you are one of the bigger players or a smaller…

There is a sonic branding revolution going on and you are not ready for it

Ever since the Amazon Echo’s exponential rise to popularity in 2016, smart speakers have been the coolest new applications, on…