Come dine with me, Australia

Come dine with me Australia

In this paper we use original research to explore the challenges both clients and researchers face seeking to future-proof insights using the emerging trend of Market Research Online Communities (MROC). The history and development of MROCs is summarized and then applied to a client question to give insights into where consumer trends are going with evening meals. This is in the context of the constantly changing demands of shifting Australian consumer trends and meal preparation patterns as well as of the increasing competition amongst retailers and manufacturers for consumer attention.

Request your download

Read more on our blog

Why every company needs a Chief Consumer Officer

Have you ever heard of the Chief Consumer Officer, the new board member every company should get in the near…

TV

Insight as content gives market research longer shelf-life

InSites Consulting conducted a project for Bloomberg TV last year in which the content and marketing of the network were…

An outlook on Generation Now!

An outlook on Generation Now!

As published on How Cool Brands Stay Hot on October 28, 2014. Together with De Morgen, InSites Consulting took a deep…