Come dine with me, Australia

Come dine with me Australia

In this paper we use original research to explore the challenges both clients and researchers face seeking to future-proof insights using the emerging trend of Market Research Online Communities (MROC). The history and development of MROCs is summarized and then applied to a client question to give insights into where consumer trends are going with evening meals. This is in the context of the constantly changing demands of shifting Australian consumer trends and meal preparation patterns as well as of the increasing competition amongst retailers and manufacturers for consumer attention.

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