Conscious Consumption

Conscious Consumption

From more frequent and extreme storms and unprecedented heatwaves to global protests for equal rights and personal freedom, we are feeling the impact of human-caused pressure on planet and people. Sustainability is a key concern amongst consumers. Yet many aren’t acting upon it, resulting in what we can label a ‘sustainability paradox’.

This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations. It brings the business case of sustainability from different stakeholders’ perspectives, and offers inspiration and guidance to marketers, entrepreneurs and anyone interested in creating a better planet, society and future.

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