From more frequent and extreme storms and unprecedented heatwaves to global protests for equal rights and personal freedom, we are feeling the impact of human-caused pressure on planet and people. Sustainability is a key concern amongst consumers. Yet many aren’t acting upon it, resulting in what we can label a ‘sustainability paradox’.
This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations. It brings the business case of sustainability from different stakeholders’ perspectives, and offers inspiration and guidance to marketers, entrepreneurs and anyone interested in creating a better planet, society and future.
Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name. In this bookzine, we bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices.
The power is in the mix
Posted on May 12, 2021 - 1 min read
Human behavior is a complex interplay between actions, cognition and emotions. In this bookzine, we showcase how to choose the right blend of ‘think’, ‘feel’, ‘do’ and ‘make’ research activities for the right business challenge.
The Innovation Machine
Posted on April 27, 2021 - 1 min read
To meet changing consumer needs in a category with more choice than ever before, Anheuser-Busch overhauled their product development process in 2018. iWeek, A-B’s annual strategic innovation initiative with people centricity at the core, has evolved over the past 3 years, yielding exceptional results.