Doing more with less

Doing more with less

Crossing the boundaries of qualitative research to increase business impact. Recessoin can prompt unusual levels of creativity. With constraints to deliver more impactful research within a shorter time frame and lower budget, qualitative researchers need to take maximum advantage of their creative skills by crossing the boundaries of their discipline. The staged innovation approach of Air France and KLM to develop new transfer concepts illustrates how to move beyond the barriers of time, methods and professions.

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Keep and gain relevance

The state of market research: keep and gain relevance

As published in Research World – September 2017 issue. One may feel overpowered and dazzled looking at what is going…

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A visit to our New York office

Last week, I had the pleasure to pay a visit to our US team for the first time since we…