frAGILE: Is NextGen marketing more chemistry than science?

fr*AGILE: Is NextGen marketing more chemistry than science?

In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find and where gender and age are blurring . To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect the same agility, speed and good sense of brands. Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh (Co-founder & NextGen expert) and Katia Pallini (Content Impact Manager) share insights on brands that bond beyond disruption.

Request your download

Read more on our blog

Cool today, gone tomorrow?

As a basis for my book How Cool Brands Stay Hot and based on years of youth experience and quantitative…

Millennials & Social Media: Smart facts on smartphones, apps & m-commerce [infographic]

As published on How Cool Brands Stay Hot on February 27, 2014. Did you know that, on average, 60% of…

How to engage with Millennials?

Join our US team on Tuesday November 5, 2013 in New York for an ARF Thought Leader session on Engaging Millennials. Generation Y…