From co-creation to collaboration

From co-creation to structural collaboration

Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.

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Disrupt or be disrupted, insurers step up your game!

Disrupt or be disrupted, insurers step up your game!

On May 25-26, London welcomed Europe’s leading insurance companies at the CX Transformation: Insurance Conference to hold a debate on…

How to talk the talk of your customer?

How do you communicate with your customer? As marketers and as researchers, we cannot always speak the language of our…


Meet the 'contemporary' consumer

Join our Connected Smartees on Thursday 8 April 2010 in Rotterdam (NL) and meet the ‘contemporary’ consumer. Tom De Ruyck (Senior…