Have we lost our EDGE?

Have we lost our EDGE?

Back in the Mad Men days, marketers were creative superstars that lived on the edge to move people, brands and businesses. Since the nineteen sixties, we moved from a world characterized by linearity, craftmanship and scarcity to one being defined by acceleration, automation and abundance. While we shifted to this opposite, marketing (research) seems to be still holding on to the same old principles and values as if nothing has changed. We are fooling ourselves in thinking we are part of this transformation. Instead we are characterized by ignorance, where we keep on chasing the same practices. Is our market at a standstill? Have we lost our edge? This bookzine will highlight a framework to bring back the edge marketing (research) deserves.

Request your download

Read more on our blog

Our session at the Consumer Goods Conference

Tom De Ruyck (R&D Consultant) and Filip De Boeck (Director Innovation Research) hosted a session at the Consumer Goods Conference…

Best of ESOMAR in Belgium

On May 19, ESOMAR organizes ESOMAR – BEST OF. An ESOMAR evening that will showcase the diversity and talent within…

Conversations Smartees Belgium: WorLd of mouth

Thursday’s Smartees event was about living in pretty amazing times. Hakim Zemni, Business Director at InSites started off strong by…