How to connect with urban millennials: results from a global research community

How to connect with urban Millennials

This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.

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Irritating words

Irritating (buzz)words

As published in Clou Magazine on Friday January 19, 2018. Gender-neutral, which refers to a lack of distinction between genders, has…


Research Communities Smartees at #insites

Last Thursday at our head office in Ghent, we organized a Smartees about research communities. The day had a double…

How insight departments deal with change, while fundamentally things remain the same

With shifting sources of competitive advantage, urbanization leading to new mindsets, behaviors and economies, advanced tech-connected living, the world around…