How to connect with urban millennials: results from a global research community

How to connect with urban Millennials

This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.

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Towards more SONIC market research

Deep down we probably all acknowledge the fact that market research needs to be(come) more agile if it wants to…

The future

What is your view on the status and future of the market research industry?

We are witnessing exciting times in our industry. Digital technologies are transforming research capabilities at an increasing pace, budgetary constraints…

Sustainable Consumer Connections

Sustainable consumer connections

The day research stops feeling like research As published on RW Connect on July 7, 2016. In both quantitative and qualitative studies,…