Impact is the (new) name of the game

Impact is the (new) name of the game

Turning insights into action. Although information has never been this accessible and data this abundant, brands and insight professionals are on a continuous quest for deep consumer insights. Yet the true challenge lies in activating these insights as CMI managers feel that only 45% of their research spending actually leads to business impact. Why is it that marketing research is struggling to drive impact? Are research professionals stuck in an executional role? How do we change the role of insight professionals within the organization and turn the CMI team into a valuable business partner?

The road to true insight activation isn’t one that can be travelled overnight; it requires a deliberate change in an organization’s mindset, infrastructure and culture. This paper highlights a 6-step framework towards insight activation, comprising six maturity levels with action points for today, tomorrow and the future.

Request your download

Read more on our blog

Transformational research

As Anita Peerdeman pointed out in her recent blog post on the internal Galvanize Congress of InSites Consulting, researchers got…

Mixing online and offline: Meeting community members in person

So, we are running all these communities at InSites Consulting, with between 50 and 150 members participating in each community….

For clients, by clients

Last week we welcomed key clients at our client connect day in London. The venue was great, the program was…