Bookzines

We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (research) insights!

5 ways to activate consumer insights

The Insight Activation Studio

Improving the return on insights More than ever, demonstrating impact is the name of the game for professional marketing services agencies….

Gen Zurveys

Gen Zurveys

Taking the research time machine to a Gen Z-dominated world. One of the main buzzwords of 2015 within the market…

The Danone Activation Studio

The Danone Activation Studio

Turning consumer insights into company-wide memes. Demonstrating impact is more than ever the name of the game for insight professionals….

Turning shopper insights into company-wide memes

Dannon disrupts shopper research by engaging with a tribe of shoppers. Impact is the name of the game in market…

From Validating to Understanding: Why measuring insights strenght is not sufficient

From validating to understanding: Why measuring insights strength is not sufficient

In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. The same goes for the…

Collaboration hangover

10 rules to avoid a collaboration hangover

In a world gone social, an ever increasing number of organizations is chasing the benefits of social collaboration, both inside…

Research that sparks

Research that sparks

It was 1876 and Alexander Graham Bell was pitching his start-up. He offered Western Union his telephone technology for a…

Collaborating beyond responding

Collaborating beyond responding

In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. In this fast-moving environment the…

Five paradoxical consumer trends

5 Paradoxical Consumer Trends

Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and…

Running Research Communities in Asian markets

Online Research Communities (MROCs) are the new star in market research. These online platforms connect a company with a group…

Mobilizing Urban Parents around the world

Mobilizing Urban Parents around the world

How Quinny leveraged Universal Insights for global branding and innovation. In 2011, Dorel discovered that their flagship brands Quinny and…

Game on qualitative researchers

Game on qualitative researchers

Using gamification to increase partipant engagement, data quality and client impact in Market Research Online Communities. We believe gamification can…

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