The Insight Activation Studio
Improving the return on insights More than ever, demonstrating impact is the name of the game for professional marketing services agencies….
Bookzines
We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (research) insights!
Gen Zurveys
Taking the research time machine to a Gen Z-dominated world. One of the main buzzwords of 2015 within the market…
The Danone Activation Studio
Turning consumer insights into company-wide memes. Demonstrating impact is more than ever the name of the game for insight professionals….
Turning shopper insights into company-wide memes
Dannon disrupts shopper research by engaging with a tribe of shoppers. Impact is the name of the game in market…
From validating to understanding: Why measuring insights strength is not sufficient
In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. The same goes for the…
10 rules to avoid a collaboration hangover
In a world gone social, an ever increasing number of organizations is chasing the benefits of social collaboration, both inside…
Research that sparks
It was 1876 and Alexander Graham Bell was pitching his start-up. He offered Western Union his telephone technology for a…
Collaborating beyond responding
In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. In this fast-moving environment the…
5 Paradoxical Consumer Trends
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and…
Running Research Communities in Asian markets
Online Research Communities (MROCs) are the new star in market research. These online platforms connect a company with a group…
Mobilizing Urban Parents around the world
How Quinny leveraged Universal Insights for global branding and innovation. In 2011, Dorel discovered that their flagship brands Quinny and…
Game on qualitative researchers
Using gamification to increase partipant engagement, data quality and client impact in Market Research Online Communities. We believe gamification can…
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