Bookzines

We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (research) insights!

5 ways to activate consumer insights

The Insight Activation Studio

Demonstrating research impact and improving the return on insights. In this bookzine, we answer the questions of how to trigger meaningful actions across the organization in order to create a positive business impact, and how can the insight professional of tomorrow do this in an efficient and effective way.

Gen Zurveys

Gen Zurveys

Meet your new consumer: Generation Z. What will the future of marketing and marketing research look like? To be in a better position to predict the inevitable reality, we have to better understand what characterizes this new generation of consumers and translate this understanding into insights.

The Danone Activation Studio

The Danone Activation Studio

A practical guide to making Insights more accessible. How do you turn insights into action? This bookzine explores the 8 rules for success for activating insights, from including the consumer in the process, sharing insights company-wide, to building future-proof concepts to deliver a better consumer experience.

Turning shopper insights into company-wide memes

Disrupting the traditional approach for a more actionable outcome. What are the success factors to activating insights within the organization? How do you embed shopper insights into internal decision making?

From Validating to Understanding: Why measuring insights strenght is not sufficient

From validating to understanding: Why measuring insights strength is not sufficient

Validating insights is critical for the innovation process. In this fast-moving environment the risk of failure is greater than ever. 96% of all new product introductions fail to return their cost of capital. This bookzine explore the process of validating insights while increasing engagement levels.

Collaboration hangover

10 rules to avoid a collaboration hangover

Maximizing the return on social collaboration without overdoing it. What are the core drivers behind customer and employee collaboration? How do you achieve the benefits of having a social business? How does one increase the efficacy of your engagement, without suffering from a collaboration hangover?

Research that sparks

Research that sparks

Busting Research Myths. What are the factors that drive product adoption? What factors contribute to shifting consumer habits? This bookzine investigates research myths (based on a telephonica case study) to create a framework for more inspirational research.

Collaborating beyond responding

Collaborating beyond responding

The power of a survey lies in its validation strength. Considering the stimulating innovations that have moved the research industry in the past, research surveys have been lagging on several important aspects. This paper interrogates how one can create engaging surveys that capture the complex consumer reality.

Five paradoxical consumer trends

5 Paradoxical Consumer Trends

Defining the consumer of today, and the consumer of tomorrow. Five trend watchers teamed up to share their views on the consumer and societal evolutions – In a brand-new consumer trends paper, we gathered 5 paradoxical trends defining these consumers.

Running Research Communities in Asian markets

The Future of Qualitative Market Research: MROCs. (Market Research Online Communities – or Consumer Consulting Boards as we like to call them). Asian consumers are ready to co-create the future of brands; are Asian companies ready? This paper illustrates through cases, on how to successfully collaborate in Asian markets.

Mobilizing Urban Parents around the world

Mobilizing Urban Parents around the world

Discovering universal insights, and translating these into actions for innovation. In this paper, we evaluate the battle between Quinny and Maxi-Cosi, and how these flagship brands used consumer insights and immersion to redefine and reposition their products.

Game on qualitative researchers

Game on qualitative researchers

Using gamification to increase participant engagement, data quality and client impact. How do you apply gamification principles to research? What are the benefits? What is the impact on the insight? In this paper, we explore the benefits and value-adds of the gamification of the research process.

We empower people to shape the future of brands

You’ve got the skills. You’ve got the ambition.
You’ve got the dedication. We’re hiring.

View our jobs