Why every company needs a Chief Consumer Officer
Have you ever heard of the Chief Consumer Officer, the new board member every company should get in the near…
Bookzines
We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (research) insights!
The Art of Research
Using the power of images to increase the value of the DIESEL Pinterest page. DIESEL recognizes the need for social…
Think Big and Connect to the Max
PepsiCo wanted to (re)connect the Ruffles brand with the Turkish youth. For six weeks an online research community (or Consumer…
The Consumer Consulting Board
In 2011, InSites Consulting coined the term Consumer Consulting Board for the first time to indicate how we manage research…
The journey behind the global evaluation of the 2013 IKEA Catalogue
For IKEA, the yearly Catalogue is the main communication channel with existing and potential customers globally. This case study shows…
Digging for Gold: how to select those consumer insights that will change your business
The quest to uncover high-potential consumer insights to drive marketing innovation is not new within the wider marketing community. For some…
Always-on Research
Running engaging Market Research Online Communities. Social media has gained considerable human relevance. User-created content, citizen journalism and online social…
Insight-Driven Innovation
Structural collaboration with consumers for breakthrough in packaging design: a case for Heinz Ketchup. Even iconic brands like Heinz have…
How to harness the power of conversations
It is widely accepted that brands which harness the power of conversations exponentially increase the value of their paid media…
No guts, No glory
5 steps to become a brave new marketer. Our world is changing rapidly. Technology is developing faster than ever. Information…
Doing more with less
Crossing the boundaries of qualitative research to increase business impact. Recessoin can prompt unusual levels of creativity. With constraints to…
Research in the mobile mindset
Exploring the unexplored in the mobile research space. 2012 finally seems to be the year of mobile. Smartphone penetration booms,…
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