Employing a qualitative approach to improving mobile marketing. Is your research toolbox geared for mobile? In this paper you can read more about the benefits of mobile surveying beyond the tool, and creating more impactful mobile marketing campaigns.
We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (research) insights!
How the Consumer Consulting Board can identify and track unpredictable trends. How does one track constantly evolving consumer needs and wants? Can you identify meal preparation patterns? This paper explores how to overcome the challenges both clients and researchers face when seeking future-proof insights.
How financial institutions can apply a structural collaboration strategy to develop readily adoptable value propositions. How can financial service providers (FSP) compete with one another if not on price? How does an FSP compete when non-traditional players enter the fray? This paper makes a case for the adoption of structural collaboration to stay relevant.
Unlocking fringe insights by recruiting your community to become your co-researchers. There will always be a gap between what a consumer shares, and what a researcher interprets. This paper explores three strategies to unlocking more value from your audience.
Co-Creation Case study: How can you engage your research community in such a way that you can guide their creativity to your success? How can one make a clear(er) link between the brand and its design. In this paper, Heineken develops a concept club with its consumers to enhance the nightlife experience.
What Service brands can learn from Social Media when engaging with their audience. Why is it important to engage your consumers? What can you learn from your consumers on Social? This paper outlines the rules of social engagement across service industries.
What Entertainment brands can learn from listening to conversations on Social Media. How can brands win the hearts of their consumers through social engagement? What can we learn from the experiences across brands? This paper outlines the rules of social engagement for entertainment brands.
What the FMCG and Retail sectors can learn from social listening. How can FMCG and retail brands engage more effectively with their audiences on social? What can brands learn from the ongoing social conversations on social? This paper outline best-practice strategies for FMCG and Retail brands.
What the Healthcare industry and Life Sciences can learn from listening to social conversations. What are the rules of engagement for the Healthcare industry and Life sciences when it comes to engaging their audience online? This paper outlines the learning and offers insights to more constructive engagement.