Bookzines

We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (research) insights!

Come dine with me Australia

Come dine with me, Australia

In this paper we use original research to explore the challenges both clients and researchers face seeking to future-proof insights…

How structural collaboration leads to value propositions

How structural collaboration leads to value propostions in Finance

In the (post-)crisis era, challenging the status quo through innovation will be critical to restore profitability in the financial sector….

When community members take over

When community members take over

3 ways how community members become co-researchers. There will always be a gap between what a consumer shares and how…

Designing the club of tomorrow

Designing the club of tomorrow

Consumer understanding guiding creativity towards success. Over the last years, Heineken has invested a lot in showing their passion for…

Rules of engagement in Services

Rules of Engagement in Services

Rules of engagement in Finance, Technology and Services by InSites Consulting. What can we learn from conversations taking place on…

Rules of engagement in Media

Rules of Engagement in Media

Rules of engagement in Media & Entertainment by InSites Consulting. What can we learn from conversations taking place on Facebook,…

Rules of engagement in FMCG

Rules of Engagement in FMCG

Rules of engagement in FMCG & Retail by InSites Consulting. What can we learn from conversations taking place on Facebook,…

Rules of Engagement in Health

Rules of engagement in Life Sciences & Health by InSites Consulting. What can we learn from conversations taking place on…

The darkside of Crowdsourcing in Online Research Communities

Play, interpret together, play again and create a win-win

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