Bookzines

We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (research) insights!

Come dine with me Australia

Come dine with me, Australia

How the Consumer Consulting Board can identify and track unpredictable trends. How does one track constantly evolving consumer needs and wants? Can you identify meal preparation patterns? This paper explores how to overcome the challenges both clients and researchers face when seeking future-proof insights.

How structural collaboration leads to value propositions

How structural collaboration leads to value propostions in Finance

How financial institutions can apply a structural collaboration strategy to develop readily adoptable value propositions. How can financial service providers (FSP) compete with one another if not on price? How does an FSP compete when non-traditional players enter the fray? This paper makes a case for the adoption of structural collaboration to stay relevant.

When community members take over

When community members take over

Unlocking fringe insights by recruiting your community to become your co-researchers. There will always be a gap between what a consumer shares, and what a researcher interprets. This paper explores three strategies to unlocking more value from your audience.

Designing the club of tomorrow

Designing the club of tomorrow

Co-Creation Case study: How can you engage your research community in such a way that you can guide their creativity to your success? How can one make a clear(er) link between the brand and its design. In this paper, Heineken develops a concept club with its consumers to enhance the nightlife experience.

Rules of engagement in Services

Rules of Engagement in Services

What Service brands can learn from Social Media when engaging with their audience. Why is it important to engage your consumers? What can you learn from your consumers on Social? This paper outlines the rules of social engagement across service industries.

Rules of engagement in Media

Rules of Engagement in Media

What Entertainment brands can learn from listening to conversations on Social Media. How can brands win the hearts of their consumers through social engagement? What can we learn from the experiences across brands? This paper outlines the rules of social engagement for entertainment brands.

Rules of engagement in FMCG

Rules of Engagement in FMCG

What the FMCG and Retail sectors can learn from social listening. How can FMCG and retail brands engage more effectively with their audiences on social? What can brands learn from the ongoing social conversations on social? This paper outline best-practice strategies for FMCG and Retail brands.

Rules of Engagement in Health

What the Healthcare industry and Life Sciences can learn from listening to social conversations. What are the rules of engagement for the Healthcare industry and Life sciences when it comes to engaging their audience online? This paper outlines the learning and offers insights to more constructive engagement.

The darkside of Crowdsourcing in Online Research Communities

Play, interpret together, play again and create a win-win

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