Bookzines

We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (research) insights!

Play, interpret together, play again and create a win-win

The 4Cs of the Conversation Company

The 4C's of the Conversation Company

Unlocking the benefits of becoming a more conversational company. What is a conversation company? Can conversational companies be more consumer orientated? The book explores how investment in the four C’s can transform a company to become more customer-centric.

How to connect with urban Millennials

How to connect with urban millennials: results from a global research community

How brands can connect with the youth of today. What are the current trends influencing the youth’s buying behaviour? How has the Gen Y consumer evolved? What are the dimensions behind a cool product or service? This paper offers insights on what drives the #NextGen and their consumer behaviour.

The Mobile Mindset

The Mobile Mindset

Outlining the trends and usage of mobile phones and tablets. What are the core drivers for mobile marketing strategies and applications? How can you develop and fine-tune your mobile marketing strategy? The findings summarized in this bookzine highlight how you can be more successful with mobile.

From co-creation to structural collaboration

From co-creation to collaboration

How to broaden your operation to be a more collaborative enterprise. What are the benefits in including customers in the decision flow? How do you integrate the voice of the customer in your innovation flow? This paper describes steps to evolve into a more structural collaboration.

HCBSH

How Cool Brands Stay Hot

Marketing principles for the Next Generation. What drives Generation X & Y in their purchasing decisions? How can brands reach the NextGen consumers? How to create more relevant marketing campaigns for this target audience? This book explains best practice tactics and approaches through case studies and interviews with marketing execs across the globe.

A six step content marketing model

A six-step content marketing model

The Evolution of content marketing. The traditional advertising and marketing models are coming under increased pressure – consumers are changing, marketing approaches aren’t keeping up. The bookzine outlines a pragmatic approach to become a more relevant content marketing brand.

Social Media Integration Survey

Social Media Integration Survey

Social Media integration and related societal and retail effects. How are your audience using social media? What are the barriers to adoption? This bookzine offers insights into the ever-growing phenomenon of Social media integration in the US an UK.

How to integrate social media into your organization

How to integrate social media into your organisation?

Integrating Social Media into your organization. In this bookzine, Prof Steven van Beleghem shares some practical tactics of becoming a more social organization and the potential benefits the engagement can unlock for your brand.

Social media netnography for epilepsy

Social media as the central nervous system for learning about epilepsy

A more holistic approach to social listening and research. One of the limits of traditional research is its reliance on consumer self-reporting. Are you capturing spontaneous thoughts and feelings? Do people actively engage in these rigid conditions? This bookzine notes how researchers can uncover golden nuggets from a more modern approach.

The Social Dynamics Model

The Social Dynamics Model

Integrating social media and customer-centric thinking into your organization. Based on in-depth interviews with senior executives, this bookzine outlines the implementation of social media listening and engagement in your business.

Engage, Inspire, Act

Engage, Inspire, Act

The three steps to developing more impactful products and services. How can brands constantly farm insights to stay relevant? This article describes a framework of engaging and inspiring an organization through consumer insights, and how to make more impactful decisions based on these insights.

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